Free with sign-up

Why touch-points matter (and how many)

Multi-touch beats single-touch, but messaging is a dial you can turn too far either way. A workable default cadence, the honest over-messaging signal, and why frequency capping and suppression become load-bearing.

This lesson is free — you just need an account to read it.

The first lesson of every course is open. Create a free account to continue the rest.